The Department of Journalism and Communication is adding a new digital cinema and production concentration slated to launch in the fall of 2015.
Given the way the Internet is changing the way people do business, there is a larger demand for digital content and for people who know how to tell good stories in digital format, Penni Pier, department chair, said.
“More and more students have at their fingertips, because of the advance of cell phones, the ability to make videos or make online digital content when they are younger,” Pier said.
“That’s kind of a natural extension of how they express themselves in the world,” she said.“It’s a combination of all those things coming together, student interest and the changing face of mass communication in a digital age.”
Ben Bogard said the addition of the program brings the chance for people who like to produce corporate videos, music and other videos to finally feel like they have a defined home within the college.
He believes the program gives future employers a very specific and defined field for when they are recruiting.
Simon Sager, 2014 alumnus and Wartburg’s digital media producer, noted there are many companies in the workforce that need employees who are capable of producing videos.
Bogard said combining two of the concentrations in the major, digital cinema production and public relations, makes for a strong program that sells well.
“I so wish that this program had been offered when I was a student. I think that this program will attract a whole new audience to Wartburg,” Sager said.
“In high school, this is exactly the kind of program that I was looking for in a college.”
Travis Bockenstedt, multimedia producer in residence, said he has heard students are excited. He said students are looking for ward to the chance to expand on their production skills and have the chance to be good storytellers.
“I think it will make our program stronger as a whole, and I think what we would encourage students to do is look at double majoring in two of our concentrations,” Pier said.
“I think our majors work really well together and we encourage students to marry two of our programs together.”
The new program will also give more students the opportunity to grow and expand in all areas of production.
Bockenstedt said because of the program, some of the current classes will be changed and expanded.
For instance, he said in digital production one, formerly known as advanced broadcast production, the instructors are planning to have groups of students work with a musician during the first half of the semester to produce a single.
In the second half, the students will produce the music video for the single.
Pier believes the thing that has always made it a really strong department is it is an area where students can be creative.
“If you have an idea, if you have a burning desire to explore some area within the communications field, I think this is the department that will embrace that and help you find the tools that you need to fulfill that dream or passion,” Pier said.