Wartburg College’s new $75 million campaign, Transforming Tomorrow, publicly kicked off Friday, Oct.17, with a gala attended by approximately 400 people.
Transforming Tomorrow is a campaign developed out of Wartburg’s strategic plan to enrich the campus community through three components: people, places and programs.
“The purpose of this campaign is, as the name indicates, to transform tomorrow. To transform the college’s tomorrow and to transform our students tomorrow,” President Darrel Colson said.
At this time, the campaign has raised $51.9 million toward its goal, as announced during the gala.
Three years ago, the campaign began quietly fundraising privately.
“During this quiet phase we were talking to donors who love the college and have the capacity to kick a project off,” Colson said.
He explained that a lead gift is a large gift indicating a donor’s support. Their support is used to entice and encourage other donors.
An $8 million project, renovating Clinton Hall is the lead project going forward with Transforming Tomorrow.
The funds raised will go towards a new faculty apartment, classroom, program offices and updates to the residential living spaces.
The other gifts will go to such projects as updating a number of Wartburg’s outdoor athletic facilities and funding more student scholarships, academic and co-curricular activities.
A surprise was announced during the gala: Marge and Mike McCoy, co-chairs of the campaign, have given a second substantial pledge gift to the campaign, to match every donation made to the Clinton Hall Project up to $2 million.
“This campaign, as everyone knows, is vital to the future of Wartburg College. A future that is made possible from the generous alumni, parents and friends of the college,” Mike McCoy said. “Each and every gift is important and necessary for us to be successful.”
With this pledge gift, it brings the potential of total funds raised to $53.9 million.
Scott Leisinger, vice president for Institutional Advancement, said the campaign is trying to do is offer donors a chance to really invest in a student’s educational experience at Wartburg.
Leisinger added students are at the very core of what the campaign is all about.
If they weren’t taking full advantage of what Wartburg had to offer, it wouldn’t nearly be the investment opportunity for donors, Leisinger said.
Leisinger said now that the quiet phase is over and the campaign is public, throughout the next few months, they will begin engaging students, faculty, staff and Waverly community members.
He added that as the campaign continues, they will move out to other areas in the country that have high concentrations of alumni.
“We will have some events, and tell the story about the campaign to try to get people excited about participating,” Leisinger said.