Wartburg College is continuing last year’s theme, Telling Our Story, through the 2012-2013 school year.
Associate Vice President for Marketing and Communication Graham Garner said his department and the President’s Cabinet decided to have a multi-year theme.
The theme is used to focus events throughout the year, such as convocations, commencement ceremonies, ad campaigns and department and organization functions, Garner said.
“It takes time for the departments to build momentum with the theme,” Garner said. “Just when everyone starts to use it, it’s time to pick a new one. We thought this was the best way to get the most out of the theme.”
Creating and implementing a theme is part of the college’s strategic plan.
“The theme helps us reach out to alumni and students and help them feel good about their decision to go to Wartburg,” Garner said.
Garner said the Telling Our Story theme works for any year, but reflects some of the changes Wartburg has been going through recently.
“We have a fairly new president, a new strategic plan, we’re building and developing the campus,” Garner said. “It’s good for us to think about where we’ve come from and where we want to go. The storytelling theme reflects that idea.”
He said a focus of the Telling Our Story theme is to talk about people and recurring themes, who has been a part of Wartburg in its founding days, who’s here now and connections that reflect that.
The theme is announced to the college through press releases and social media. After that, departments are free to use it as they please, he said.
Garner said the theme is important for incoming students to feel welcomed to the college.
“People want to join a community. You want to believe you’re becoming part of a family that lasts long past your graduation day,” he said.
“You’re not just choosing Wartburg because it looks good today, but because it has history and value for the long term.”
Garner said Marketing and Communication wants each campus department and organization to make the theme their own.
“Wartburg has such a diverse community and different departments interpret the theme differently,” Garner said. “We want to share a variety of perspectives. We want you to tell us what the theme means to you.”